WEDNESDAY MARCH 29^TH

Moderator:
Sarah Medford,
Architecture & Design Director, Town & Country

Los Angeles has a wonderful 20th-century design legacy, and the professional community is steeped in a revival. Meanwhile, their clients are evolving in all kinds of ways. So what's next for design? We'll take a look at three hot topics: the latest developments in preserving modernist houses; garden design for our time; and what the L.A. living room of the future may look like. A conversation with three experts in their fields.

Moderator:
Bret Parsons,
Vice President, Platinum Capital Group

Panelists:
John Finton,
Partner & President, Finton Associates, Inc.

Leo Marmol,
AIA Principal, Marmol Radziner Architects

Jim Magni,
Principal, James Anthony Magni Interior Design

Manifesting contemporary residential architecture and design, demands sophisticated design and cutting–edge construction techniques, which few firms have full awareness of. Join three recognized pros - an architect, builder, and interior designer, who all have extensive knowledge in creating some of the most sophisticated residences of our time.  You will learn the intimate pieces to this oftentimes complex puzzle utilizing extensive visual images and audience participation.

SilverScreen Theater
3:30 PM – 4:30 PM            Bad Taste

Mayer Rus,
Design Editor, House & Garden

Today, it's all about progressive taste, daring taste or, at the very least, individual connoisseurial vision.  Eccentricity, naughtiness, excess - these are the new signifiers of rarity and discernment.   In this new world order, good taste has surrendered its lofty position to the forces it once mutilated against: bad taste and vulgarity.

SilverScreen Theater
5:00 PM – 6:00 PM           Stars of Design Awards & Reception

9:00 AM

Beacon Hill, Suite B499
A Room with a View
Today, more than ever, homeowners seem to be searching for versatile living spaces that cater to their active, innovative lifestyles. They crave soothing outdoor surroundings that allow them to indulge their love of entertaining and carefree living, yet don’t diminish the importance of good design and architecture.  Please join an esteemed panel of design authorities as they discuss this indoor/outdoor living phenomenon—and the tools they use to create beautiful, yet livable spaces. Lunch to follow. 

Brunschwig & Fils, Suite B653/659
Charlotte Moss - Elegance, Beauty & Luxe
Join us for Charlotte Moss’ discussion of her process for creating the Spring 2006 Brunschwig & Fils collection of fabrics, wallpapers, and upholstered furniture bearing her signature. Charlotte will talk about the great women – her ever-growing circle of female muses – who have influenced her along the journey to this point in her life, when she has decided that the comfort, elegance and charm of her surroundings are much more important than the design of a place. Lunch to follow.

Thomas Lavin, Suite B310
Sensual Materials
Join us for a multi-media presentation, including samples to touch and feel. Seeing beauty and the potential of non-traditional materials is part of what makes Gulassa and Co. stand out. Using industrial elements as well as un-designed items to inspire and insight, this presentation will make you rediscover your surroundings in unexpected ways. Presenter lead designer and partner, Stefan Gulassa is a lively speaker with contagious enthusiasm for this topic. The presentation will focus on this unique perspective and bring inspiration alive in unlikely places. Join us for this exciting event! Refreshments will be served. 

David Sutherland Showroom, Suite B182
Textile Trunk Show
Please join us for a presentation showcasing exciting new spring colors and textures from Peter Fasano Ltd., Perennials Outdoor Fabrics and John Hutton Textiles. Refreshing libations and tempting tidbits will be served. Then, browse the showroom to see new lighting and furnishings lines Hutton Home and Collection Pierre, both created by renowned furniture/textile/lighting designer, John Hutton. Program repeats at 2:30 PM. 

Donghia, Suite G196
Summer is on its way...
Southern Accents presents an in depth presentation on growing interest and importance outdoor/indoor textiles in today’s design marketplace and Donghia’s growing collections of outdoor/indoor textiles. Sherri Donghia, Creative Director and Exec. VP of Design and Marketing, will be joined by Robert Hernandez, of Glen Raven/Sunbrella, and Karen Carroll, Editor in Chief, Southern Accents, to discuss both Donghia’s outdoor designs as well as the technical aspects that make fabrics woven of Sunbrella yarns the industry leader in outdoor textiles.

Peter Lang Showroom, Suite B407
Selling Yourself: The Business of Interior Design
Lynn Harker, owner of Woodland Furniture, hosts his popular seminar on the business of design. Many years spent on the retail/design side, and now on the supply side, have given Lynn unique insight into the problems facing today’s designer. His seminar offers both new and experienced professionals a better understanding of how to make their business more profitable.  A buffet lunch will be served after the seminar.

International Down and Linen, Suite G160
Once More with Feeling...
More than any other room, successful bedroom design relies on the feel of things.  Learn to blend nuanced textures and color for visual effect, while maintaining the soft, supple layers your clients require for a wonderful night’s sleep. Create beautiful, inviting bedrooms that appeal to the hand as well as the eye. Explore the latest technology in creating ever softer bed linens.

Kravet, Suite B624
Global Inspirations
Join Margaret Russell, Editor in Chief of Elle Décor and Kravet for a luncheon reception to celebrate the newest fabric collection created by renowned interior designer, photographer, and author Vicente Wolf. The sumptuous fabrics were inspired by the globe-trotting designer's trips to exotic locales and his fascination with ancient cultures. Some of Wolf's travel photography will be on display in the showroom, and he will be available to discuss his inspirations, influences, and work.           

Sylkan, Suite M33
Everything You Always Wanted to Know About Molding and Shouldn’t be Afraid to Ask
Stop in and join Sylkan and JP Weaver Company for a discussion of utilizing historic moulding applications with modern architecture. JP Weaver's head designer and project manager will be on hand to introduce you to the world of decorative moulding in plaster, petitsin and composition and to explain the differences. Learn how they have brought fine interior design from the hand sculpted, into a modular design system that is a fast track for today's building needs.  Experience the interactive display that allows you to create your own designs. Lunch to follow.

Hokanson, Suite B613
Custom Fabric Weaving
Please join Hokanson-Monaco in welcoming our beautiful, new line of custom made fabrics. We are excited to have Tara Chapas, professional custom fabric weaver for over 14 years, demonstrate the development of a fabric on her small 24 harness loom.  We look forward to seeing you soon!

Michaelian & Kohlberg, Suite G671
20 Ideas for Living with Comfort, Simplicity & Style
Join Editor-in-Chief Eleanor Griffin as she shares her top 20 ideas for living with “comfort, simplicity, and style” taken from the pages of Cottage Living magazine. Come see how cottage style evolves at the intersection of chic and cozy. From rooms you’ll never want to leave in both first and second homes, to uncovering personal style, cottage decorating should be about comfort and personality, rather than imitation or rules. Light refreshments will be served.

Cowtan & Tout, Suite B647
Personalizing Good Design: Tastemakers
A panel discussion with House & Garden magazine

Jeffrey Stevens, Suite B404/406
Introduction of Patio Furniture
Jeffrey Stevens introduces three new lines of leisure furniture for your patio and covered area needs. Sold exclusive to the trade in the greater Los Angeles region, Jeffrey Stevens now offers Pavilion Furniture for your deep seating needs, Rausch Classics for your woven furniture, and Barlow Tyrie for Teak. Jerry Dunton of Pavilion will be here to introduce many new exciting patio products for your design needs. Light refreshments will be served. 

Randolph & Hein, Suite B528/529
Has Elegance and Luxury Been Replaced by Double Rubs?
Current market trends including Color, Construction, and Content will be apparent in Rodolph’s spring 2006 “Forte” collection. Cynthia Degenhardt will share new technical advances demonstrating how Rodolph has sought to bridge the demands of the hospitality market with fabrics that are considered luxurious in the residential world. Scones and tea will be served.

Greystone Home Collection, Suite B315
Setting the Stage – Set Decorators Explain it All
Hollywood’s top set decorators convene to expose the inner-secrets of the trade. Find out how they choose the top products for today’s highest rated television shows, soap operas and big budget films.  Melinda Ritz, set decorator for television’s Will and Grace, will lead a panel of distinguished guests. Benefit from the techniques used by set decorators to effectively convey a character or story line. Please RSVP at 310-358-8787 or ncepada@greystonehomecollection.com.

Niermann Weeks, Suite B305
Jacobson & Balla Color: Classic to Contemporary
Jacobson & Balla hand-creates full color spectrum wall coverings to enhance any interior, from classic to contemporary. Please join us as we welcome Ruth Jacobsen to learn more about this unique line, from creation to installation. 

Thomas Lavin, Suite B310
Romo: Mastering Color Consistency in Creating One of Europe’s Most Powerful Designer Fabric Brands
Join Frederic Henry, CEO of Romo USA, as he illustrates the heart and core of the exciting Romo brand: color consistency between decorative weaves, prints while incorporating a mix of high fashion colors as well as powerful naturals. Romo’s devotion to consistent brand coloration, exclusive design, top quality products and functionality help design professionals and architects do what they do best: design! Join us for an unveiling that will forever simplify your fabric selection process. Refreshments will be served.

Menzie International, Suite B275
Dare to Dream
Internationally recognized designer, Luca Sacchetti, introduces two new collections. Dreams, a fantasy-based collection, creates a romantic aura while floating you in comfort. The line features LED lighting woven through the fabric, shining as starlight in a perfect midnight sky to unveil a dream. Eiffel, finally outdoor furniture with a sleek modern style!  Inspired by the Eiffel Tower, it represents elegance for residential or hospitality. Reception to follow.

Summit, Suite B135
High Tea on the Sundeck
Join us for high tea with traditional British accoutrements as we unveil the all new Sundeck Collection Director’s Chair. Created for Summit by distinguished yacht and furniture designer, John Munford, Sundeck furniture reflects the qualities of style and craftsmanship associated with the exquisite interiors of classic yachts and the sleek lines of today’s superyachts. Experience the distinctive yet timeless appeal of the sport of yachting from the comfort of the Summit showroom. Tea served promptly at 2:30 PM.

Troy Adams Design, Suite G292
Troy Adams Design and Julien Home Refinements: Feminizing Stainless Steel
Troy Adams and Julien’s Lloyd Leblanc discuss the companies’ new venture to create a Bathroom Suite. Julien, The Masters of Stainless Steel, together with Adams’ FusionDesign™: European, American, Asian design elements debuts prototypes for the collection.  Troy feminized stainless steel and presents the Julien Bathroom Suite: a harmonious use of stainless, exotic wood and innovative functionality. The collection may include a vanity, foot soaking bath, bench toilet, medicine cabinet, floating towel bar and soaking tub.

Century Designer Showrooms, Suite G670
Experience the ‘Heirloom by Century’ Collection
We are pleased to present the new “Heirloom by Century” casegoods collection. One of the hallmarks of this collection is the variety of ways a designer can place his or her imprint on the ultimate design. The collection is comprised of jewelry pieces made available in 28 finishes. Many of the pieces offer configurable interior arrangements and tabletops in glass, wood, onyx, and marble. Please stop in the showroom to view our new collection and join us for a wine and cheese reception.

Giati Designs, Suite G197
Cocktails on the Terrace
Join us in viewing Giati’s newest addition to the Giati line of outdoor furnishings and textiles by Mark Singer. The collection combines design and comfort for a look of modern elegance and style from terrace to garden.

Steven Harsey Textiles, Suite B427
Pauline Yeats Premiers at the PDC
The introduction of her Furniture and Lighting at the PDC. The designer Pauline Yeats will present her collection and discuss the appealing blend of influences on her distinctive work this season: Paris and Hollywood of the 20’s and 30’s; the grand ocean liners; the leading edge of fashion; the expansive minimalism of contemporary art.  Refreshments will be served.

The Gunlocke Company, Suite B213
The Nature of Wood Presented by Jeremy Oepping & Ron Hilfiker
From forest to furniture, this hour-long presentation will expose the design professional to the materials and craftsmanship of fine wood veneer office furniture. Background and technical information of materials and construction techniques commonly used will be provided. The class is presented with a balance of lecture and hands-on exercises. (.1 CEU - #4871)

F. Schumacher & Co., Suite B547
KWID Pro Show
Join F. Schumacher & Co. for a special preview of the House of KWID by Kelly Wearstler for Patterson, Flynn & Martin. Ms. Wearstler, the Los Angeles-based interior designer of ultra-chic hotels, shops, and residences and author of the critically acclaimed Domicilium Decoratus and Modern Glamour, the Art of Unexpected Style, has designed a new, über-urbane and sophisticated collection of carpets.

Menzie International, Suite B275
Chillout
TEAM by Wellis introduces the Chillout Collection, a quintessential blend of Mid-Century modern style with European luxury and comfort.  This hip collection with sleek contemporary style offers a seat height that clients of all age can enjoy.  Reception to follow.

Randolph & Hein, Suite B528
The Buying Power of Generation X
Susan Fanfa, of Susan Fanfa Design and Kira Wilson Gould, Editorial Director of Elements of Living, will present a lecture on the topic of the buying power of Generation X, a 17 billion dollar annual market. Reaching the new "prosumer,” a demanding, design-savvy consumer with next-generation tastes and values.  Cocktails and appetizers will follow.

SilverScreen Theater
10:00 AM – 11:00 AM           

Gehry on Pelli on Mayne on Gehry

Moderator:
Joseph Giovannini,
Architecture Critic

Panelists:
Cesar Pelli,
Principle, Pelli Clarke Pelli Architects

Frank Gehry,
Principle, Gehry Partners, LLP

Thom Mayne, Principle, Morphosis

If architects are their own best critics, just what do Frank Gehry, Cesar Pelli, and Thom Mayne really think about each other's buildings? Three of America's most prominent architects sit down and dish, putting their latest work on the table for vivisection: each will present slides of the other's work in an up-close and personal power-point turnaround. Open, lively, frank, immoderate, the discussion will provide a panorama of architecture viewed from the apex of the professional pyramid.  The multi-generational, cross-cultural scrum will be refereed by Joseph Giovannini.

SilverScreen Theater
2:00 PM – 3:00 PM           

Western Interiors & Design
Los Angeles, San Francisco and the New West

Moderator:
Michael Wollaeger,
Editor in Chief, Western Interiors & Design

Panelists:  
Philip Nimmo,
Los Angeles Designer

Barbara Scavullo,
San Francisco Designer

American design is being revitalized and reimagined in the American West today, and two great cities are setting the pace. Join Western Interiors and Design Editor in Chief Michael Wollaeger, Los Angeles designer Philip Nimmo, and San Francisco designer Barbara Scavullo for a lively discussion of the attitudes and the influences of California design, north and south, in the early 21st century.

Conference Center
3:30 PM – 4:30 PM           

Behind-the-Scenes of High-End Furniture Design

Moderator:
Miguel Flores-Vianna,
Editor-at-Large, Veranda

Panelists:  
Michael Berman,
Owner/Designer, Michael Berman Limited

Chuck Comeau,
Owner/Designer, Dessin Fournir Companies

Brad Huntzinger,
Co-owner/Designer, Ironies/Oly

Kerry Joyce,
Designer, Kerry Joyce 

Leading furniture designers, from classic to contemporary, bring to life the process of furniture design from conception to presentation in the marketplace. Reception to follow in the Kneedler|Fauchère showroom, Suite B600.

Greystone Home Collection, Suite B315
Designer Toolbox: Risk Analysis - for the Client & the Designer – How to Benefit in Today's Marketplace
Michael Strogoff, AIA will discuss imperative guidelines for negotiating effective agreements, communicating the value of designer services, building trust with clients and securing long term relationships. Lecture attendees will learn how to increase profits while minimizing financial and personal risk. Light lunch to follow. Please RSVP at 310-358-8787 or ncepada@greystonehomecollection.com. (.1 CEU)

Randolph & Hein, Suite B528/529
The Art of Rug Weaving
Visit Randolph & Hein for a luncheon and presentation on The Art of Rug Weaving. Vidal, Rug Art Owner, will explain the rug weaving process and creating Rug Art unique pieces. Vidal will show examples and explain what makes Rug Art different than others in the market. Vidal and his wife Sigal, founders of the company, will show how they work together and emerge their own different ideas into one.

Thomas Lavin, Suite B310
Lighting Design as a collaborative Process
Join Michael McEwen as he presents 15 years of work developed in collaboration with designers & architects on projects including Chaya Restaurant, Pixar Animation Studios, Dreamworks Records, Interscope Records, Quintessa Winery, as well as numerous residential projects. Michael will discuss how to make the custom lighting design process more approachable and manageable. Refreshments will be served. 

International Down and Linen, Suite G160
Once More with Feeling...
More than any other room, successful bedroom design relies on the feel of things.  Learn to blend nuanced textures and color for visual effect, while maintaining the soft, supple layers your clients require for a wonderful night’s sleep.  Create beautiful, inviting bedrooms that appeal to the hand as well as the eye.  Explore the latest technology in creating ever softer bed linens.

Jeffrey Stevens, Suite B404/406
RetroWalls
Jeffrey Stevens presents new and exciting trends in the wallcovering industry. Wallpaper has gone retro with many of the mainstream wallpapers from the 1970’s making a strong resurgence.  Steven Abrams will highlight many new techniques and products being introduced for the first time at WESTWEEK.  After the presentation, you will be invited to peruse our extensive lines of wallpapers, fabrics, lighting, and patio furniture. 

LoPresti Architectural Elements Gallery, Suite B239
Architectural Details Make the Difference
Join us for a light luncheon immediately following the keynote presentation by L.A.’s Expert Architects. The Gallery proudly offers architects, designers and builders single-source access to a broad selection of Architectural Products. Representing some of the world’s finest lines, the Gallery showcases its collection of entry and interior doors, decorative and functional hardware, mouldings, exotic flooring and more in virtually every design style. RSVP please: 310- 230-7770.

Menzie International, Suite B275
From the Board Room to the Breakfast Room
Conde House, the recognized master of classic contemporary furniture, embodies versatility. Like that little black dress that you can dress up or down, the Conde House dining table can grace the board room or your breakfast room.  Luncheon to follow. 

David Sutherland Showroom, Suite B182
Textile Trunk Show
Please join us for a presentation showcasing exciting new spring colors and textures from Peter Fasano Ltd., Perennials Outdoor Fabrics and John Hutton Textiles. Refreshing libations and tempting tidbits will be served. Then, browse the showroom to see new lighting and furnishings lines Hutton Home and Collection Pierre, both created by renowned furniture/textile/lighting designer, John Hutton. Program repeats at 2:30 PM.