W. Hollywood, CA
 

Keynote

WESTWEEK 2015
Thu Mar 26 | 3 - 4 pm Conference Center, Suite B259

AIA Keynote Panel

PRESENTED BY
Basic CMYK
THE COLLABORATIVE PARADIGM: Transforming Design Through Cooperative Process
Moderator: Nicci Solomons, Executive Director, AIA | Los Angeles
Panelists: Joan Behnke, Hagy Belzberg, David Hertz and Dorothy Macik

Client projects are benefiting from a transformation in the interactive between firms and disciplines, as the working relationships between architects, designers and builders shift from hierarchical and independent to holistic and cooperative. Addressing this evolving dynamic, AIA Executive Director Nicci Solomons engages A&D innovators Joan Behnke, Hagy Belzberg, David Hertz and Dorothy Macik in an introspective dialogue revealing the creative and practical opportunities of the team approach. From sharing vital information at the onset and ensuring the client’s ultimate vision is understood, to perfecting the creative execution, discover how these professionals embrace an integrated, collective design philosophy to exceed client expectations.

Reception to follow at Ralph Pucci, Suite B203.
RSVP required for reception at westweek2015.eventbrite.com.

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