Designer Lecture Series
The PDC has an exciting calendar of seminars offering continuing education to the design professional. Each lecture features prominent experts in the design field who focus on topics of interest to designers and their clients. A showroom-hosted reception follows each seminar.

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Time: 11:00 am (Wednesdays) 11:00 am (Thursdays)

Location: Blue Conference Room, B259

*If you require Adaptive Services, please notify us in writing at least 2 weeks in advance.  For more information, call 310-657-0800.


2006 lectures


May


Wednesday,
May 3rd @ 11:00 AM
Mad About the Man About the House
Presented by Adele Cygelman, Editor in Chief, Robb Report Luxury Home Magazine
Design decisions are no longer solely the domain of women. With the escalating costs of renovations and construction reaching into the millions, men want to be actively involved in the design process, too. Learn how alpha males have moved their possessions out of the den and into the living room. Discover what areas of the house they hold sacred. And find out what psychology designers must employ when dealing with men who are used to being in control in the boardroom and are not about to cede that control in the bedroom.

 

Wednesday, May 24th
ASID Table Top Expo @ 10:30 AM
ASID Lecture @ 11:00 AM
HASID/LA Designer Lecture Series: Hospitality Panel: Restaurants and Spas
Featuring Barbara Lazaroff, ASID. 10:30 am Table Top Presentation, 11 am lecture, PDC B259 CEU rsvp (310) 657-0800. To request exhibitor reservation form click here or call (310) 659-8998.



June

Wednesday, June 7th @ 11:00 AM
Selling Clients What they Need, Not What They Ask For: with Lloyd Princeton
Consumers frequently ask for products and service that they think they need, based on a lack of information. When presented with what they have requested, they don’t make a purchase. This program will explore the psychology of the sale and teach design professionals how to ask the right questions in order to steer clients towards what they need and will ultimately buy. Reception to follow in Kravet, Suite B624/B678.

 

Thursday, June 22nd @ 11:00 AM
Contracts for Every Design Project with Bobi Leonard
Learn how to develop and use contracts and other legal documents to protect yourself and your business, no matter the size and complexity of your design jobs.  Financial mentor and interior designer, Bobi Leonard, will lead the discussion and include guest speakers. 



July

Thursday, July 20 @ 11:00
Collecting Art in Today’s Market with Kim Martindale
Kim Martindale, a Los Angeles based gallery owner and art fair producer will lead a discussion about buying fine art and building a collection in today’s market. Martindale will provide advice on selecting cherished, soundly-invested pieces for you home. Advanced collectors as well as those who are considering their first purchase will benefit from learning about navigating art fairs as well as negotiating with informed dealers. Reception to be announced.



August

Wednesday, August 2nd @ 11:00 AM
The Art of Living with Craig Raywood

Prominent interior designer Craig Raywood brings his unique design sensibility to this much-anticipated lecture on the Art of Living. Featured in such publications as The New York Times and House & Garden, Craig brings his background in fine arts, fashion and even cooking to invigorating discussion. Based on what the designer calls “minimal opulence,” his goal is not to ‘decorate,’ but to evolve the space which captures the essence of the inhabitant. Learn the art behind his internationally-recognized luxurious bohemian style! Reception to be announced.

 

Thursday, August 23rd @11:00 AM
ASID Designer Lecture Series

The American Society of Interior Design unveils the next installment of informative lectures with this exciting and educative talk by a prominent area designer. While the dialogue will be geared toward the trade, the entire design community is welcome to come and benefit from this insightful and informative design discussion. Reception to be announced.



September

Wednesday,
September 13th @ 11:00 AM
The Art of Breaking the Rules with Richard Landry, AIA
In the introduction to the upcoming book on Landry Design Group, architecture critic Michael Webb describes Richard Landry as “an eclectic architect, equally comfortable with traditional and modern forms, which he weaves together into a timeless whole.” In his presentation, Richard Landry will discuss his unique approach to design.  Using newly photographed homes and on-the-board projects, Landry will illustrate how certain rules of architecture can be bent, and even broken, to yield creative solutions to today’s lifestyle requirements.  A luncheon and book signing for “MODERN TO CLASSIC – Residential Estates by Landry Design Group” will follow the lecture. Reception to follow in Holly Hunt, Suite B377.

 


2005 past lectures

January

Thursday, January 20th @ 11:00 AM
Hosted by Catherine Hess of the Getty Museum
Marketing Yourself FREE on the Internet
For nearly twenty years, Brad Haan has brought marketing clairvoyance to blue chip clients AT&T, Best Foods, American Express and more. Drawing from his experience at top agencies including Ogilvy & Mather and Saatchi & Saatchi, he is now leading one of LA’s leading design firms, Interior Spaces, Inc. through the challenging, changing marketplace faced by today’s design trades. Join Brad as he breaks through the mystery of the Internet and shows how design firms, regardless of size, can use the power of this all-important medium to plan well-built sites that get seen and seen again.

Wednesday, January 26 10:30 AM
ASID Designer Lecture Series and Tabletop Exhibit
(Exhibit Opens at 10:00 AM)
Residential Green Design - The Inside Track
Alison Pollack and Joe Kahn with Earth Friendly Interior Design team up with Alan Silverstein from Alan Silverstein Painting, Inc. to discuss the inside track on green design trends, offering resources and options for a burgeoning market. Expand your mind and your practice and discover why, just because its green, it doesn't have to be beige!



February

Wednesday, February 2 @ 10:00 AM
Everything You Always Wanted to Know About Carpet Cleaning *
*(But Were Afraid to Ask)
Join former ASID Executive Director, Joseph Goodman, as he explains techniques and treatments for cleaning and maintaining fine area rugs, upholstery and wall to wall carpeting. Bill will teach you what you need to know to educate your clients on maintaining the beauty and longevity of their quality textiles. Lecture will include demonstrations and product samples.

Thursday, February 17 @ 11:00 AM
Textiles Unraveled
Textile industry expert Catherine A. Howard of Greystone Home Collection will explore a variety of topics related to textiles including fiber characteristics, weave structures, different ways textiles are dyed, finished available, performance codes to know when specifying textiles in a commercial project and finally, how a residential product can be transformed for use in a commercial setting.



March

Wednesday, March 2 @ 10:00 AM
The Business of Doing Business in the Design Trades
Design trades business guru Keith Granet’s client list includes some of the most successful names in the design trades, including Barbara Barry, Victoria Hagan, Thad Hayes, Clodagh and Charlotte Moss.  Join Keith as he reviews the “must-have” business basics for anyone in the design field including project management, business planning, fixing rates and managing your fee structure.



April

Wednesday, April 6 @ 10:00 AM
"Condo Rehab 101"
Renovating, redesigning, or redecorating condos, whether for clients or to "flip" for profit, involves special knowledge and know-how. Join a panel of seasoned experts as they guide you through the maze of hurdles inherent with multi-story living environments. Topics addressed include dealing with homeowners' associations and special construction requirements. Moderated by mortgage broker and real estate consultant Bret Parsons of Platinum Capital Group.

Wednesday, April 27th
ASID Designer Lecture and Tabletop Exhibit (Exhibit Opens at 10:00AM)
Design Triangle: The Symbiotic Relationship between the Architect, Contractor & Designer
Come meet industry leaders and learn how to create relationships that build successful projects and cultivate referrals.  Moderated by Bret Parsons, panelists include BJ Peterson, Designer and former National & Chapter ASID President, Walter B. Meyer, AIA Principal, Meyer Architecture and Robert Carey, Principal, Carey Brothers Construction.



May

Wednesday, May 4 @ 10:00 AM
Photoshop Your Work for the Internet
Brad Haan brings over 20 years of marketing excellence to the design industry with a series of Web/Internet design. Watch how iffy photos of your interior designs can be brought to life and made ready for potential customers to drool. Reception to follow in the Duralee Fabrics Showroom, Suite B601.

Thursday, May 19 @ 11:00 AM
Landscape Urbanism: Aesthetics, Process, Void, Ornament…
Join David Fletcher, Assistant Director of Landscape Architecture at USC, as he discusses how contemporary landscape design firms are seeking to balance process based design with aesthetics. Reception to follow in the JANUS et Cie Showroom, Suite B146/193.



June

Wednesday, June 1 @ 10:00 AM
Design Your Home with Colors
Are you “beige washed”? Are you afraid to use bold, vivid colors in your home? Color expert, Elaine Ryan, says that Americans are denying themselves the right to use real color in the home. Elaine will be speaking about the psychological and emotional aspects of designing your home with color. Reception to be determined.

Thursday, June 16 @ 11:00 AM
Feng Shui For Any Style Home
Designer and Black Hat Sect of Feng Shui Specialist, Elizabeth Chamberlain will show you how to put your (or your client’s) passions & personality into any décor.  If you like the idea of Feng Shui but think of it as a ‘style’ with crystals, wind chimes and bamboo flutes, this is the class for you.  Topics covered include: Feng Shui – what it is, how it works and why you should use it: the differences in the three Feng Shui Schools: easy ways to add a personal stamp in a positive way; ten Feng Shui essentials for every home: how to use American ‘cures’ for today’s style.



July

Wednesday, July 13 @ 10:00 AM
Construction Light…The Magic of Architectural Painting
Imagine easy and beautiful finishing architectural touches…without construction!  Muralist and Artist Vanessa Valore of Valore Ventures will instruct about the comparative use of tile or carved stone elements versus architectural painting to enhance any home or business without the intrusion of demolition or construction.  Beyond fine wall finishes and murals, decorative borders/architectural painting serve in a highly functional manner with a specific design purpose for indoors and out.  The presentation will compare price, time investment, labor and materials.

Wednesday, July 21 @ 11:00 AM
Illustrator Basics for website Design
Brad Haan continues his lecture series with Illustrator. Get acquainted with stellar software from Adobe which makes web page design a snap.



August

Wednesday, August 3 @ 10:00 AM
Home Automation and Control...Simplified
Designer and Audio Visual Specialist, Michael Fuschi will discuss and demonstrate how truly easy home automation & control, audio & video distribution and automated lighting can be. Today's products will show how technology can be easily integrated into any living environment. Reception and Operational Demonstration will follow in the Michael Fuschi Design Showroom, Suite M30.

Wednesday, August 24 @ 10:30AM, Exhibit opens at 10:00 AM
ASID Designer Lecture and Tabletop Exhibit
Getting Graphic: How Great Graphic Design Can Promote Interior Designers
One of LA’s top graphic designers, Josh Freeman, President & Creative Director of FreeAssociates, will discuss how graphic design globally affects your business, creates a designer’s identity and helps differentiate one designer from the other, ultimately providing you with that “edge” over your competition. Reception will follow in the Black Label Collection Showroom, Suite G176.



September

Wednesday, September 7 @ 11:00 AM
Designing Your Own Logo
Guest speaker Brad Haan concludes his series on Web/Internet design with image consultation. Create an image and identity which really communicates your specialness to perfect clients.

Thursday, September 22 @ 11:00 AM
VastuLiving with Kathleen Cox
Vastu, the ancient Indian science of design and architecture, which is the origin of feng shui, is a sister science of yoga and ayurveda.  Together they share the same philosophy and goal: to increase our physical, emotional and spiritual wellbeing.  Vastu is yoga for the home.  Reception to follow in the Old World Weaver / Stark Carpet Showroom, Suite B629.

Wednesday, September 28, 2005 @ 11:00 AM
Seeing Red. The power, the placement and the spirit of Red
Fire up. Pep up. Energize.  Red is about the passion of Life.  Globally recognized designer Carole Meltzer helps you to discover where and when to use red and reasons not to use it.  Paint the town red…or just your corner of the world.  See what red can do in art, accessories, on walls and with furniture.  Find out new ways to give the ones you love the red carpet treatment.  Recognize the sounds of red…turn up the heat with music.  Borrow red from different cultures for a fabulous style that catches your spirit.  Reception to follow in the LeeJofa Showroom, Suite B639.



October

Wednesday, October 5, 2005 @ 11:00 AM
Kitchen and Bath Business presents The Top 20 Kitchen and Bath Trends
The editors of K+BB magazine will show you what’s hot in the kitchen and bath. Hear about and see some of the latest products and concepts in design, from new countertop finishes and colored appliances to luxurious showerheads and beautiful glass sinks. Progressive reception to follow in the Kitchen & Bath Showrooms. Progressive reception to follow hosted by the following showrooms: Euroconcepts, Kitchen, Hagan-Flynn, & Cooper-Pacific Kitchens.

Thursday, October 20, 2005 @ 11:00 AM
Kitchens: Making the Heart of the Home Come Alive for People Who Don’t Like to Cook. 
The heart of the home is the kitchen. But what if cooking is not what you love to do? Discover ways to re-think the heart of the home. World-renown designer Carole Meltzer helps you unblock negative attitudes and limited vision for the most important room in the home. Discover what the space can do to nurture, love and serve the entire family…the kitchen isn’t just for cooks anymore. Progressive reception to follow hosted by the following showrooms: Euroconcepts, Bath, Cooper-Pacific Kitchens, & Poggenpohl.



November

Wednesday, November 2, 2005 @ 11:00 AM
House & Garden presents
“Personalizing Great Design”
House & Garden magazine is pleased to host a unique discussion between some of today’s leading taste makers – Steve McKenzie, CEO, Larson-Juhl; Sylvestre Bono, CEO, Houles; Jay Jeffers, top Los Angeles & San Francisco designer, Lulu de Kwiatkowski, designer – Elite Leather – on making great design reflect your personal style. Using compelling images to articulate (and personalize) their theme, this expert panel will engage its audience and encourage dialogue afterwards. Reception to follow in the Greystone Home Collection Showroom, Suite B315.

MOCAD Design Matters Lecture Series  
Wednesday, November 16 - 7:30 PM
Design Preferences Between the Sexes
Michael Payne; author of “Let’s Ask Michael” and host of “Designing for the Sexes” will discuss some of the most common areas in which couples disagree over design issues. These include conflicts ranging from choice of color to the placement of big screen televisions to the age-old problem of what to do with family heirlooms and collectibles.

Wednesday, November 30, 2005 @ 10:00 AM
How to become a Financially Independent Interior Designer
With over 30 years experience as a well-known residential and commercial interior designer Bobi Leonard now focuses her time teaching workshops and mentoring designers. Bobi will discuss how to combine great business skills with interior design, and the key elements to ensure your success as an interior designer such as how to charge for your services – consultation fees, hourly fees, percentages; qualifying clients; turning small jobs into big ones and protecting yourself with contracts. Reception will follow in the Steven Harsey Textiles Showroom, Suite B427.

 

December

Wednesday, December 7, 2005 @ 11:00 AM
DECO Landmarks: Art Deco Gems of Los Angeles
Arnold Schwartzman, internationally acclaimed graphic designer, author and Oscar®-winning documentary filmmaker presents hundreds of Deco-style buildings, facades and architectural details – from grand movie palaces to humble post offices - that have defined an era and a city where style continues to rein supreme. Reception to follow in the LoPresti Architectural Elements, Suite B239.



MOCAD Design Matters Lecture Series

Museum of California Design presents Design Matters sponsored by Super-Max® Corporation

Design Matters explores the profound effect design has on our everyday lives: how the color, shape and composition of the objects around us influence our bodies, our minds and our spirits. Journalists, authors and design professionals who have made significant contributions to our understanding of this important aspect of the human condition will join the moderator, Bill Stern, Director of the Museum of California Design.

 

Wednesday, November 16 - 7:30 PM
Design Preferences Between the Sexes
Michael Payne; author of “Let’s Ask Michael” and host of “Designing for the Sexes” will discuss some of the most common areas in which couples disagree over design issues. These include conflicts ranging from choice of color to the placement of big screen televisions to the age-old problem of what to do with family heirlooms and collectibles.

 

Wednesday, January 11 - 7:30 PM
“Where Stuff Comes From”
Harvey Molotch; Director, Program in Metropolitan Studies; Professor of Sociology and Metropolitan Studies, New York University; author of "Where Stuff Comes From" will discuss how the look, the touch, and the mechanics of any product reflect the way our culture and economy combine: a toaster is not just a toaster, but a map to the world.

 

Wednesday, February 15 - 7:30 PM
"You Are What You Eat Off Of"
Jeff Weinstein; Cultural Commentator, Fine Arts Editor, the Philadelphia Inquirer discusses how the dinnerware one chooses or uses is a telling stage for the eater as much as for what is eaten.         

 

Lectures will be held in the Conference Center, Suite B259.  A reception will follow each lecture.  Admission is $12 adults, $5 seniors and students.