W. Hollywood, CA

Luxury French, English, Spanish, Brazilian, and Italian Companies Join Iconic L.A. Design Destination with Several Opening for WESTWEEK 2017, March 22-23

WEST HOLLYWOOD, CA (February 27, 2017) — Pacific Design Center (PDC) continues its dominance in the West Coast design arena with an impressive array of new leasing activity spanning the past six months and into Spring 2017. The addition of these international tastemakers in the furniture, fabric, wallcoverings, theater, and accessory categories fortifies the PDC’s position as the leading design destination for to-the-trade and consumers in the southern California market. 

The new showrooms include a selection of brands transitioning from a retail to a design center presence—moving from the streets of West Hollywood into PDC—complemented by others marking their West Coast debut. Winter/Spring 2017 openings and expansions include international publisher Assouline Books & Gifts, home entertainment specialists CinemaTech Home Theater, fine English furniture maker George Smith, luxury fabric companies Loro Piana Interiors and Quadrille Fabrics and Wallpapers, and exterior furnishings brand Tidelli Outdoor Living. As new tenant Assouline noted, “We wanted to reinforce our implementation in California by opening a boutique inside Pacific Design Center, the West Coast’s most prestigious decor and furniture market.”

“The addition of these premier new showrooms from around the world strengthens our position as the global, go-to design resource in Los Angeles,” said Charles S. Cohen, owner and president, Pacific Design Center. “The commitment of these brands to PDC underlines our dedication in advancing the commerce of design by providing the highest caliber of quality, style and sophistication to the West Coast home furnishings market. We’re so pleased our new partners have chosen Pacific Design Center as their new home.”

Other recent additions to PDC include: Jean de Merry, the French-focused multi-line showroom which relocated from Melrose Place this past Summer; Spanish outdoor furniture company Vondom, establishing its first West Coast showroom location; and the expansion of long-term tenant HOLLY HUNT in partnership with Phillip Jeffries, culminating with the opening of their joint showroom HOLLY HUNT|Phillip Jeffries, showcasing their fabric and wall-covering (respectively) collections.

More on the attraction of the PDC from a selection of new showrooms:

“As we seek to further enhance the exceptional service that George Smith has provided over the years to the design industry, we are delighted to be relocating to Pacific Design Center,” said Ben Norris, CEO of George Smith. “Our clients will benefit from an even more convenient and accessible shopping experience at our new home and it will also pave the way for relationships with many new designers and architects.”

“Pacific Design Center was particularly appealing to us with its dynamic showroom space, which allows us to curate an exceptional buying experience while engaging the brand with new demographics,” said, Christian Darnaud-Maroselli, Co-Founder, Jean de Merry.

“California has always been a terrific market for CinemaTech,” states Company President Michael Murphy. “Our discerning clients want to touch and feel our seating and meet with our design team, so it made sense we take space to showcase our excusive offerings in the most renowned design building in the western U.S.”


Assouline Books & Gifts
Opened January 2017, the 300-square-foot boutique, brimming with books and library accoutrements, offers “the most sophisticated books in the world” and welcomes design professionals and showroom visitors in search of beautiful and vintage tomes. The new shop stocks Assouline’s most in-demand titles, from the Ultimate Collection (hand-crafted volumes ranging from $500 to $7,000) to a selection of vintage Assouline titles curated by Prosper Assouline. The floor was designed and hand-painted by graffiti artist Retna, making this Assouline boutique a truly unique piece of art.
Suite G154, 424-249-3879, www.assouline.com

CinemaTech Home Theater
March 2017, the leader in home theater seating, acoustics, design and custom sofas will open their PDC showroom. Founded in 1999, the company offers CinemaTech Seating, CinemaTech Acoustic Room System (ARS) Treatment, CinemaTech Design Services Program, Planar LED Video Walls, Planar 98” Ultra 4K Display, ColorBeam NorthAmerica low voltage LED lighting. Hot items include hand-made German theater seating, motorized custom sofas, over 100” inch LED Video Wall, 98” 4K display and dimmable LED lighting that doesn’t require high voltage wiring.
Suite M26, 800-688-6680, www.mycinematech.com

George Smith
The masters of luxury upholstery are relocating from La Cienega Blvd. to PDC, opening May 2017. Each George Smith piece is meticulously hand-made at their workshops in England using traditional methods. Besides the George Smith collection and fabrics, the showroom will also present Commune for George Smith, Jean-Louis Deniot for George Smith, Ilse Crawford for George Smith, Raoul Textiles for George Smith, Bennison Fabrics, Bestlite, Best & Lloyd, Julian Chichester, O Eco Textiles, and Laurette Design. The company currently operates showrooms at two other Cohen Design Centers properties, Decoration & Design Building in New York and Decorative Center Houston in Houston.
Suite B307, 310-360-0880, www.georgesmith.com

Loro Piana Interiors
Debuting Spring 2017, Loro Piana Interiors is a collection of home textiles created for those who appreciate the outstanding quality that the company is renowned for. The fabrics of the Interiors collection are made from fine fibers and superior quality materials purchased in their countries of origin and crafted in Italy, with rigorous quality controls at each stage of production. The Loro Piana Interiors Collection offers over 600 types of fabrics designed for upholstery, curtains and decor accents. This unique, original collection of exclusive materials boasts a wide range of weaves, patterns and colors to mix and match, ready to be interpreted with personal style.
Suite B655, www.loropiana.com

Tidelli Outdoor Living
The Brazilian maker of of residential and hospitality outdoor furniture opens their door in March and will host a grand opening party during WESTWEEK. Known for their colorfully bold style and their signature material, the nautical rope, Tidelli products are all made by hand in Brazil and fully customizable. The new showroom—only their second in the U.S.—will showcase both furniture, including the award-winning Painho Chair, as well as their new accessories collection. The design of the space itself will reference the company’s impressive environmental efforts with a large green wall.
Suite B116, 714-825-0054, www.tidelli.com


Quadrille Wallpapers and Fabrics, Inc.
The purveyor of boutique, design hand-painted fabrics and wallpapers opened the doors of their newly relocated and expanded showroom in February 2017, and will celebrate with a grand opening during WESTWEEK. The larger space elegantly showcases their eponymous brand, nationally known leader in hand-printing, as well as China Seas, Alan Campbell, Home Couture, and Cloth & Paper.
Suite B629, 310-657-2995, www.quadrillefabrics.com


HOLLY HUNT|Phillip Jeffries
Long-term PDC tenant HOLLY HUNT teams-up with Phillip Jeffries, building on their ongoing partnership to create a one-stop shop for all covering needs (textiles, leather, rugs, and wall coverings). Opened Summer 2016, the two dramatic spaces are flooded with light and inspiring product providing the perfect showcase for both luxury brands. Offerings include GREAT PLAINS Textiles, HOLLY HUNT Leather, Great Outdoors Textiles (all from HOLLY HUNT) and Phillip Jeffries Wall Coverings.
Suite B619, 310-659-3776, www.hollyhunt.com

Vondom LLC
Vondom’s stunning 3,000 square-foot 1st Floor showroom is the brand’s first West Coast location. A natural fit for southern California, the internationally renowned Spanish outdoor furniture manufacturer, opened this past October, brings the company’s “design made with passion, by and for dynamic people, innovators and the curious” philosophy to L.A.
Suite B114, 424-777-0650, www.vondom.com

Jean de Merry
The internationally renowned purveyors of timeless, hand-crafted seating, lighting, casegoods and decorative art collections opened their dramatic 10,000 square-foot space June 2016, having relocated from Melrose Place. The brand’s pedigree offerings are complemented by highly-select collections of renowned artists and designers, including Alexander Lamont, Amoia Studio, Atelier d’Amis, Azadeh Shladovsky, Callidus Guild, Debra Weninger, Douglas Fanning, Fisher Weisman, Hamel+Farrell, Heijden Hume, Hubert le Gall, Jean-Louis Deniot, Kimberly Denman, Marmol-Radziner, Natasha Baradaran, Patricia Roach, Philip Nimmo, and Veronese.
Suite B653, 323-655-9193, www.jeandemerry.com/home

For more information about Pacific Design Center, WESTWEEK, and other PDC event, please visit pacificdesigncenter.com.

Known for his skillful repositioning of commercial real estate, Charles S. Cohen (Cohen Design Centers, Cohen Brothers Realty) heads a multi-faceted real estate development company that owns and manages more than 10 million square feet of prime Manhattan, Los Angeles, Florida and Houston office and showroom space. Other design centers owned and operated by Mr. Cohen include the Decoration & Design (D&D) Building at 979 Third Avenue in Manhattan, the Decorative Center of Houston (DCH) and the Design Center of the Americas (DCOTA) in Dania Beach, FL. For more information on Mr. Cohen’s commercial real estate ventures visit www.cohenbrothersrealty.com.

Pacific Design Center is the West Coast’s leading resource for the interior design trades. With nearly 100 showrooms and 2,200 interior product lines, PDC sells to the design professional and enthusiast. PDC serves the needs of the design, entertainment and arts communities by providing public and private conference spaces for lectures, meetings, special events, screenings, exhibitions and receptions. A premier, multi-use facility designed by world-renown architect Cesar Pelli, Pacific Design Center features The Museum of Contemporary Art (MOCA); two Wolfgang Puck restaurants; Design Café, Silver Bullet Express and The Pit Stop; Silver Screen Theater, a 294 seat state-of-the-art luxury film venue and reception facility featuring sound by Christie VIVE Dolby Atmos; and Blue Conference Center, a 200-seat facility fully equipped for lectures, conferences and public meetings. Pacific Design Center is located at 8687 Melrose Avenue in West Hollywood, CA. For more information, call 310-657-0800 or visit www.pacificdesigncenter.com

K+J Agency for Pacific Design Center
Karen Peterson | 917.553.7638 | karen@kj-agency.com
Joanne Gibbs | 917.797.4698 | jo@kj-agency.com