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The PDC is an Iconic Landmark

An architectural landmark anchoring Los Angeles’ elite design district, Pacific Design Center (PDC) is the West Coast destination for global design.

PDC’s 750,000 square-foot “Blue Whale,” realized by architect Caesar Peli, FAIA, revolutionized L.A.’s design industry in 1975, creating a premier, all-inclusive trade resource to procure high-end designer goods. Forty years hence, PDC continues to innovate. Transformed by Peli’s iconic “Green” and “Red” Building additions, the 1.6 million square-foot campus now connects top-tier design, art, media and entertainment brands within an award-winning commercial market center.

Welcoming nearly 100,000 visitors annually, PDC is home to over 70 internationally revered showrooms presenting 2,200 manufacturers of luxury residential and contract furnishings, fabrics, wall and floor coverings, lighting, kitchen and bath products, antiques, art and accessories to serve design professionals and the discerning consumer. The campus is further energized by hosting more than 200 special events, trade markets, art exhibitions, conferences, fundraisers, film and television shoots, movie screenings and premieres each year. 

Coveted for its ideal location, generous floor plans, exceptional amenities and responsive management, Pacific Design Center is the choice showroom location preferred by today’s leading manufacturers of best-in-class design.

For inquiries contact Matthew Breliant at mbreliant@pacificdesigncenter.com or 310 360 6402 

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Destination Advantage

Pacific Design Center provides an unrivaled platform to create commerce. Within the PDC community our showrooms enjoy a collaborative, integrated culture through association with the industry’s most powerful brands. This environment fuels success and is supported by skilled marketing and event management services to promote showrooms, products and traffic.

The PDC Distinction
1.6 million sq.ft.
Design center footprint
1.000 - 16.000 sq.ft.
Showroom spaces
2,000+
Product lines
70+
Designer showrooms
85.000+
Annual guest traffic
4.000+
Annual design market attendees
30+
HOMES FOR THE FLAGSHIP LOCATIONS OF DOMESTIC AND INTERNATIONAL BRANDS
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The Business of Design

Our showroom-partners recognize the value of investment with the PDC. Renowned as the region’s time-honored luxury resource, PDC has long delivered a critical depth and breadth of offerings crucial to every aspect of the design process. This distinction ensures the industry’s top professionals consistently make PDC their go-to choice for selection, service, innovation and inspiration.

Showrooms have 10+ years of PDC tenancy
Of showroom clients are age 36-45 years of
Showrooms have 10+ years of PDC tenancy
Annual sales
$1M - $2M
$6M+
Business Focus
Residential
Commercial
Hospitality
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Marketing Benefits

Offering an array of opportunities that extend brand message, enhance visibility and drive sales, PDC provides showrooms with an arsenal of marketing programs to engage with preferred design professionals and affluent consumers of designer home furnishings.

Fall & Spring Market

Each year, the PDC is host to a Fall and Spring Market, which is LA’s showcase for global design. The markets debut an array of luxury furnishings and resources crafted by today’s foremost design innovators. The events feature keynote programs, product introductions and showroom happenings, complemented by presentations from the nation’s leading publications, editors and tastemakers. Over 2000+ trade professionals from the LA area and around the globe travel to attend the markets.

Showroom Promotions

The PDC has its own editorial team to share news from the showrooms with the design community. Each month, the showrooms can provide content to PDC marketing to distribute on the PDC marketing platforms.

PDC’s Marketing Reach & Influence

Below are the platforms that are made available to the showrooms to be featured on the PDC marketing channels each month and an estimate of the reach:

  • Pacificdesigncenter.com: 500,000+ visitors per year
  • Email List: 6,000+ email subscribers
  • Social Media: 20,000+ followers on Instagram & Facebook
  • Digital Newsletters & Lookbooks distributed before WESTWEEK and Fall Market
  • Blue lobby video monitor reel showcasing the latest from our showrooms
  • Virtual Events: The PDC is always looking for opportunities to partner with showrooms on webinars, contests, and creative ways to engage with our audiences.
Pacificdesigncenter.com

PDC’s website provides a searchable database to source individual showroom pages featuring company overview, visuals, contact info, product listings and hotlinks. Additionally, the site offers a calendar of events, news and information postings, social media links, newsletter archive and designer referral services.

Showroom Directory

The PDC website hosts a comprehensive visitor guide to the showrooms and manufacturers represented at the PDC. This includes building information, showroom and line listings, floor plans, product categories, calendar of events and trade resources. Showrooms have their own personalized page on the site, and a host of advertising opportunities are available.

Email Communications

Accessing 50,000+ design professionals, architects, industry trade associations, media and design enthusiasts, PDC continuously promotes showroom news, product announcements, lectures, exhibitions and sponsor incentives actively engaging customers with the Design Center’s array of offerings.

Social Media

PDC engages 50,000+ fans and followers via its Facebook, Instagram, Pinterest, Twitter and GoDesignGo social media platforms, sharing up-to-the-minute information, images and conversation on events, products and happenings throughout the Design Center

Public Relations

PDC leverages its relationships with top design and lifestyle editors and bloggers among 100+ regional and national trade/consumer media, advancing relevant editorial opportunities for products, showrooms, trends and industry events among print, broadcast and online outlets.

GoDesignGo Blog

Cohen Design Centers editorial-driven GoDesignGo blog covers the best in luxury home furnishings and the latest trends in the world of design, art, architecture, landscaping and lifestyle, providing showrooms with a substantive media outlet to promote best-in-class design.

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The company we keep

PDC boasts a collection of the world’s best luxury brands and most innovative custom designs assuring best-in-class association, as defined by a sampling of marquis corporate showrooms.

The Design-Savvy Consumer

Responding to the growing consumer demand for access to exclusive designer products, the Pacific Design Center allows design enthusiasts exclusive entry to procure luxury furnishings from our to-the-trade Design Center showrooms.

Unlimited Access

Consulting + Buying Program

A unique insider consulting & buying program that provides discriminating consumers not presently working with a designer the opportunity to purchase a limited number of items at to the-trade only prices plus a modest administrative fee. This service extends a coveted privilege to select from the variety of textiles and furnishings available only at the PDC.

Designer Referral Program

A complimentary service that helps individuals select an interior designer who best suits their taste, project scope and budget. Whether building a new home, planning a renovation or redecorating a single room, our designers represent a broad range of talent and styles and have been recognized and awarded by national trade associations and publications.

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Office Space

Coveted for its ideal location, generous floor plans, exceptional amenities and professional management, Pacific Design Center is the choice location for showroom and office space.

The Red Building has been designed to exceed the expectations of the most demanding clients offering 400,000 square feet of world class office space in two towers atop eight levels of convenient parking in the heart of West Hollywood.

The 750,000 square-foot blue building revolutionized LA's design industry. Tansformed by the iconic Green and Red, it now connects top-tier design, art, media and entertainment brands.

Contact Matthew Breliant at mbreliant@pacificdesigncenter.com or 310 360 6402 

Class A Facilities

Amenities

  • On-site Silver Screen theatre, Conference Center, Fitness Center, Outdoor amphitheater & multiple dining options.
  • 14-acre cutting-edge architectural environment designed by renowned architect Cesar Pelli.
  • Dynamic and flowing architecture creates an open and light-filled interior and delivers a powerful and dramatic statement on the exterior.

Convenience

Concierge in lobby and convenient valet drop-off for clients and visitors with roaming 24 hour security

Experience

Unrivaled amenities in the creative heart of LA with attentive on-site ownership and management

Innovation

Creative space ideal for entertainment, media, and tech companies with abundant parking and on-site dining

Contact Matthew Breliant at mbreliant@pacificdesigncenter.com or 310 360 6402 

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Managed by a Proven Leader

Cohen Brothers Realty Corporation (CBRC) is a private real estate development and management firm with more than 50 years of success developing, redeveloping and operating premier properties in prime locations in major U.S. markets.

Premium Real Estate

With a 12 million square-foot real estate portfolio and a belief that great architecture and design transform a development project as a work of art, CBRC approaches each asset with a long-term view focusing on creating and maintaining properties that will shape skylines.

This passion for design has inspired the firm’s focus in redeveloping and revitalizing world-class design centers across the country, including the Decoration & Design Building (New York, NY), Pacific Design Center (Los Angeles, CA), Design Center of the Americas (Dania Beach, FL) and Decorative Center Houston (Houston, TX).

At the heart of CBRC’s design center management philosophy is a commitment to partnership marketing. We work collaboratively with our showroom-partners developing programs and platforms that support their unique selling needs. Engaging the finest talents in the design and real estate industries, CBRC provides responsive on-site sales, marketing and operations management powered by years of experience, carefully cultivated contacts and specialized knowledge to support showroom success while increasing revenue and driving long-term profitability.

For inquiries contact Matthew Breliant at mbreliant@pacificdesigncenter.com or 310 360 6402 

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