W. Hollywood, CA

World-Renowned Brands Debut, Extend, Expand and Renovate in Anticipation of PDC’s Fall Market

WEST HOLLYWOOD, CA (June 17, 2015) – Pacific Design Center (PDC) continues celebrating its 40th year of design leadership fueled by further growth in tenancy among luxury brands in the indoor/outdoor furniture, fabric, shading and accessory categories. Fortifying PDC’s position as a thriving, sought-after destination for design commerce, important fashion-forward resources have designated Pacific Design Center as their preferred venue to engage the critical, high-end West Coast design customer with nearly 81,000 square feet of new, expanding and renewing showrooms.

Summer/Fall 2015 new showroom introductions and existing showroom expansions leading up to PDC’s October 8 Fall Market include prestigious textile and trim purveyors Holland & Sherry and Samuel and Sons, the Moderne inspired Cygal Art Deco, shading innovator J|Geiger Shading Technology and California classic James Perse.

“We are excited to continue the progression of our design community with the arrival of these internationally-acclaimed brands,” said Charles S. Cohen, owner and president, Pacific Design Center. “Each showroom reflects our commitment to provide the highest caliber of product quality, style and sophistication reinforcing PDC’s premier position as an essential partner in advancing the commerce of design. We are thrilled with their choice in selecting Pacific Design Center as the preferred destination to increase their market presence.”

Strengthening these leasing successes are the renewals of 16 long-standing, industry influencers, including A. Rudin, Baker Furniture, Duralee Fabrics, Stark Carpet and Thomas Lavin. The sustained commitment by these powerhouse brands furthers PDC’s vitality and renown for concentrated breadth and depth of boutique to global offerings available to trade professionals and discriminating consumers of design.


CYGAL ART DECO | Suite B303 | 424.288.4011 | www.cygal.com
Cygal Art Deco, recently relocated from La Cienega Boulevard, features the Peter Cygal Memory collection, inspired by the masters of the Art Deco period, as well as their newly introduced spring line Cordia, with its clean geometric and organic shapes. The global company is renowned for its successful combination of precious materials, elegance, strength of color and sensuality, all topped off by its trademark high-shine lacquer. “We have already seen an improvement in our sales since relocating to PDC,” said Cygal partner Catrine Alexandra. “We are in the higher-section of the market, so it’s terrific that clients coming to PDC already know what they are looking for.”

HOLLAND & SHERRY | Suite B305 | 310.858.6884 | www.interiors.hollandandsherry.com
Holland & Sherry also transitions from La Cienega Boulevard to their new PDC showroom late Summer 2015. As weavers and merchants of the world’s finest fabrics for almost 200 years, the brand brings a unique tradition of luxury and quality into interiors. The new space will feature Holland & Sherry’s core collection with expanded displays for products, including embroidery, rugs, leather, trims, wall cover hardware, lighting, furniture, accessories and outdoor. They will introduce new products including wall coverings, stocked trims and hand-woven rugs for Fall Market. “We felt PDC was the best location to expand our showroom size and establish brand identity in Los Angeles,” said Craig Boelsen, Southern California territory manager.

J|GEIGER SHADING TECHNOLOGY | Suite B112 | 844.543.4437 | www.jgeigershading.com
New for August 2015, J|Geiger Shading Technology premieres its fascia-free shading systems at PDC. J|Geiger provides a new industry standard in design and function for modern, sophisticated window shading solutions and caters to architects, builders, developers, designers and discerning homeowners nationwide. “The PDC showroom is a phenomenal space for our clients to see and experience our innovative shading system,” said James Geiger, president and founder.

SAMUEL & SONS | Suite B609 | 212.704.8000 | www.samuelandsons.com
Samuel & Sons, the premier trimming destination, debuts its spacious new flagship showroom at PDC September 2015. For over three quarters of a century, Samuel & Sons has been the renowned source for the finest trimmings with over 15,000 items in stock including tassels, borders, braids, gimp, fringes and more. “We look forward to working more closely than ever with the inspiring innovators and talented designers of the West Coast,” said Michael Cohen, principal of the family-owned company.


JAMES PERSE FURNITURE | Suites B122/B130 | 323.606.7660 | www.jamesperse.com
James Perse Furniture announces the recent complete remodel and expansion at PDC, nearly doubling its showroom occupancy. A natural extension of the brand, James Perse Furniture offers the same essential qualities as the famed clothing line. It is classic, simple and timeless – the essence of casual living. The collections – Malibu, Baja, Nor Cal, Los Angeles and Brentwood – appeal to a broad style of homes, from traditional to modern, and include both indoor and outdoor pieces. James Perse Furniture is made in the USA and sold exclusively at the James Perse Showroom at Pacific Design Center.


INNOVATIONS | Suite M20 | 310.289.0100 | www.innovationsusa.com
Innovations re-opens its newly redesigned showroom at PDC July 2015. The renovated space will embrace a lighter and more minimal aesthetic to better reflect the brand. From its inception, founder and CEO Rudy Mayer set out to break new ground in the industry by creating wall coverings and textiles to surprise and excite design professionals. Innovations has been in the process of updating and renovating its showrooms across the country, with an aim to create an inviting and comfortable space for designers to source materials.

Known for his skillful repositioning of commercial real estate, Charles S. Cohen (Cohen Design Centers, Cohen Brothers Realty) heads a multi-faceted real estate development company that owns and manages more than 10 million square feet of prime Manhattan, Los Angeles, Florida and Houston office and showroom space. Other design centers owned and operated by Mr. Cohen include the Decoration & Design (D&D) Building at 979 Third Avenue in Manhattan, the Decorative Center of Houston (DCH) and the Design Center of the Americas (DCOTA) in Dania Beach, FL. For more information on Mr. Cohen’s commercial real estate ventures visit www.cohenbrothersrealty.com.

Pacific Design Center is the west coast’s leading resource for the interior design trades. With nearly 100 showrooms and 2,200 interior product lines, PDC sells to the design professional and enthusiast. PDC serves the needs of the design, entertainment and arts communities by providing public and private conference spaces for lectures, meetings, special events, screenings, exhibitions and receptions. A premier, multi-use facility, Pacific Design Center features The Museum of Contemporary Art (MOCA); two Wolfgang Puck restaurants; Design Café; SilverScreen Theater, a 388 seat state-of-the-art luxury film venue and reception facility featuring sound by Steinway Lyngdorf. Pacific Design Center is located at 8687 Melrose Avenue in West Hollywood, CA. For more information, call 310-657-0800 or visit www.pacificdesigncenter.com.

Emma Haber | Blink Creative Group
for Pacific Design Center
Phone: 917.892.4700 I E-mail: emma@blinkcreativegroup.com